Automotive Intelligence Platform

mobile.de

Our customer mobile.de is Germany's largest online vehicle market with over 1.4 million vehicles available. In addition to private individuals, car dealers and manufacturers can also sell new and used cars on the platform. mobile.de offers the extensive supply and demand data to dealers and manufacturers, enabling them to optimize their prices. M2 implemented a reporting platform to evaluate this data.

Customer situation

  • Requests were evaluated manually using Excel lists
  • Time-consuming correction loops
  • Little query flexibility
  • No short-term analysis queries possible
  • 0.5 to 5 days of work per query

Procedure

  • Identification of market-specific challenges
  • Creation of a requirements analysis
  • Data modeling
  • Data preparation
  • Dashboard development
  • Rollout

Project result

  • Interactive reporting with simple operation
  • Scalable and customer-specific analyses
  • High query flexibility
  • Drastic reduction in workload from several days to a few hours
  • Manufacturers sell vehicles faster and more efficiently and are more competitive

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