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Tableau Next

The Path to Agent-Based Data Analysis

With Tableau Next, Salesforce introduces a new analytics platform for data- and AI-driven business processes—reimagining key aspects like AI, automation, and integration. But what does this actually mean for companies already using Tableau—or those just getting started? We've taken a closer look.

Article by Dietrich Bartsch, Team Lead Business Intelligence at M2

 

 

Rethinking Tableau: AI, Agents, and the Cloud as the Analytics Platform of Tomorrow

Tableau Next is more than just a technical upgrade—it represents a strategic realignment. The focus is no longer solely on visualizations, but on building data- and agent-driven processes. Companies that invest early lay the foundation for greater automation, AI-powered decision-making, and deeper integration into their operational value chains.

Rather than classic dashboards in the familiar Tableau style, Tableau Next stands for:

  • AI-native capabilities – embedded directly into the analytical workflow

  • Cloud-only architecture – fully built on Salesforce Hyperforce

  • Deep integration with the Salesforce ecosystem – including Data Cloud, Agentforce, and workflows

  • Open API architecture – customizable through proprietary components or marketplace integrations

  • Agent logic – with digital assistants that not only present data but translate it into context-driven actions

Tableau Next has been completely reimagined with a clear goal: to create an intelligent, actionable, and connected analytics platform that not only shows what’s happening, but also explains why—and suggests what to do next.

Agent-Based Data Analysis: Intelligence Where It's Needed Most
 

At the heart of Tableau Next lies a new approach to working with data: agent-based artificial intelligence. The platform integrates digital assistants that actively support users – helping them analyze, interpret, and act on insights. Initially, three of these so-called skill packages for agents will be a core part of Tableau Next:

  • Data Pro assists with data preparation, modeling, and visualization—even for complex data sources.

  • Concierge answers questions in natural language, identifies relationships, and proactively suggests new insights.

  • Inspector monitors key KPIs, detects anomalies, and provides real-time explanations.

These capabilities are delivered in Tableau Next as preconfigured agent skills – powered by digital assistants built on Salesforce’s Agentforce platform. Agentforce is Salesforce's unified platform for agent-driven processes. Its goal is to create a “Digital Workforce”: AI-powered agents that not only inform, but also autonomously take on tasks, prepare decisions, and trigger workflows—directly within the user's work context.

In Tableau Next, this means that agents are fully embedded into the platform. They operate exactly where users are—no context switching, no manual toggling. This makes Business Intelligence proactive, action-oriented, and continuously present.

The diagram illustrates how Tableau Next collaborates with Agentforce: Predefined agent skills such as Data Pro, Concierge, and Inspector are directly integrated into the platform—they analyze, interpret, and act contextually without requiring users to switch applications. These skills are fully embedded across the layers of Tableau Next—from the Data Layer through the Semantic Layer to Visualization and Actionability.

 

Built for Salesforce Data Cloud by Salesforce
 

Technologically, Tableau Next is fully aligned with the Salesforce platform. Its foundation is Hyperforce, a scalable cloud infrastructure on which all future Salesforce products will run. On top of that sits the Salesforce Data Cloud—the central data layer that aggregates real-time information from both internal and external sources.

A standout technical feature: data access follows a “zero-copy” model—meaning data no longer needs to be replicated or moved but can be queried directly at the source. This saves storage, reduces complexity, and increases the freshness of analyses. At launch, the Data Cloud already includes over 200 prebuilt connectors, significantly extending the range beyond what traditional Tableau connectors offer.

A key component is the semantic layer, which provides a unified, AI-supported data model. This semantic layer is not only the foundation for consistent analytics across departments—it’s also essential for leveraging AI and agents, as it brings context and meaning to the data. Tableau Next’s AI can only act intelligently when it understands what a “customer,” “revenue,” or “churn risk” means in a specific context.

 

From Visualization to Interaction: Analytics as Part of Intelligent Business Processes
 

In Tableau Next, dashboards and visualizations are no longer just analytical tools—they become active components of data-driven business processes. Users can directly:

  • initiate business processes (e.g., requests, escalations),

  • write back or update data,

  • trigger Salesforce automations or workflows.

This radically shortens the path from insight to action.

Moreover, visualizations in Tableau Next are no longer confined to the Tableau frontend. They can be seamlessly integrated into existing workflows and tools, such as:

  • Salesforce interfaces,

  • Slack or Microsoft Teams chats,

  • or agent-based systems like the Concierge agent, which contextually surfaces relevant visualizations at the right moment.

Visualization thus becomes more than a final output—it turns into an integral part of a continuous, intelligent interaction with data, embedded in the processes, platforms, and contexts where decisions are actually made.

What Does Tableau Next Mean for Traditional Tableau Environments?


It’s important to understand: Tableau Next does not replace existing Tableau products. Tableau Server, Tableau Cloud, Tableau Desktop, and Tableau Prep will remain available and continue to be actively developed. For many organizations—especially those with on-premise requirements or not embedded in the Salesforce ecosystem—these remain reliable and appropriate solutions.

Salesforce has deliberately adopted a dual-platform approach: Tableau Classic and Tableau Next will coexist, each with its own strengths and areas of application.

What this means for organizations:

  • Planning security: Existing investments in Tableau Classic retain their value.

  • Flexibility: Those not yet using Salesforce can continue with Tableau Classic—without limitations.

  • Freedom of choice: A move to Tableau Next can happen gradually—via pilot projects, hybrid architectures, or targeted use cases.

There is no pressure to switch immediately—but there are compelling reasons to explore Tableau Next early.

 

Tableau Classic is Evolving, too: Feature Highlights
 

Salesforce is continuing to invest in the traditional Tableau products. Upcoming releases confirm that innovation isn’t limited to Tableau Next:

Analytics & Visualization

  • Interactive parameters on maps

  • New color palettes and modern design with rounded UI elements

  • "Instant Viz" – automatic visualization suggestions based on underlying data

  • Enhanced Q&A feature in Tableau Pulse for natural language queries

  • VizQL Data Service on Tableau Server – enables programmatic access to visualizations via APIs

Notable for AI users: Integration with Langchain via the VizQL Data Service enables new LLM-powered interactions, such as with chatbots or virtual assistants.
 

Generative BI & Authoring Automation

  • New API for automated dashboard authoring - a key component of generative BI

  • Early experimental features like Model Content Proposals (MCP) point toward AI-supported creation of dashboards and visuals
     

Data Integration & Preparation

  • In-database processing in Tableau Prep for better data flow performance

  • Native Python scripting in Tableau Cloud

  • Direct integration with dbt to connect data engineering and visualization more closely
     

User Experience & Accessibility

  • Dark mode

  • Improved keyboard navigation (accessibility)

  • Unified new UI system
     

Governance & Administration

  • SCIM support for automated user management

  • "Recycle Bin" for restoring deleted content

  • Granular view-level activity logs for compliance and auditing
     

Conclusion: Those using Tableau Classic can expect ongoing innovation—with gradual integration of AI features and strong support for hybrid scenarios.

 

Tableau Next or Tableau Classic – Which Is Right for You?
 

The answer depends on your current setup and strategy.

  • Use Tableau Next if you are deeply integrated into the Salesforce ecosystem and seeking AI-powered, future-ready analytics—especially for goals like data activation, automation, and semantic modeling.

  • Use Tableau Classic if you rely on on-premise infrastructure or prefer a mature, highly customizable analytics platform—independent from Salesforce, with strong self-service and governance capabilities.

Quick Comparison:

Tableau Next

Tableau Classic
AI-native, cloud-only, tightly integrated into Salesforce Proven, flexible, available on-premise
Agentic AI & semantic layer for intelligent processes Manual visualizations, user-driven exploration
Trigger actions & workflows directly from dashboards Focus on self-service BI & reporting
Data activation & contextual insights Versatile integration, Salesforce-independent
Part of Agentforce & Data Cloud

Stable, mature, and evolving

 

Usage Recommendation

  • Tableau Next: For organizations with a strong Salesforce focus, cloud-first strategy, and ambitions to use data and agents for automated, intelligent workflows.

  • Tableau Classic: For those relying on established BI processes—whether on-premise or cloud—with robust governance and platform independence.

  • Hybrid Model: For many companies, the pragmatic path. Use Tableau Classic for exploratory analysis and dashboarding, while leveraging Tableau Next for agent-driven, forward-looking use cases (e.g., automation, real-time actions).

Shared data assets—via the Salesforce Data Cloud—enable consistency and reusability across both platforms. This hybrid model allows you to retain proven structures while exploring agent-based BI today, without needing a disruptive "big bang" transition.

 

Real-World Example: Customer Retention with AI and Real-Time Data
 

A Europe-wide utility provider wants to improve service center satisfaction and reduce churn risk by moving from reactive analysis to automated, real-time interventions.

Current setup:

  • Salesforce CRM is in use, but behavioral and usage data reside in separate systems (SAP, data lake, IoT).

  • Tableau Server provides insights—but no automation.

Solution with Tableau Next:

  1. Salesforce Data Cloud aggregates data from CRM, ERP, IoT, and service tickets into a unified Customer 360 model.
     

  2. The semantic layer in Tableau Next defines key metrics like churn risk, service quality, and usage score.
     

  3. Agentforce activates key skills:

  • Inspector detects repeat support contacts with high churn risk in real time.
  • Concierge proactively notifies service teams via Slack/Teams with recommendations.

  • Data Pro supports marketing with updated segment analyses for retention campaigns.

    4. The interactive Tableau Next dashboard displays:

  • Critical cases with recommendations
  • Root cause analysis

  • Action buttons to trigger callbacks, goodwill offers, or escalations via Salesforce workflows

Result:
The company can act before the customer churns—with personalized, data-driven responses. Analytics becomes a living part of the business process: intelligent, integrated, and impactful.

 

Why Companies Should Engage with Tableau Next Now
 

Tableau Next is not just an update—it’s a paradigm shift. It merges modern data architecture with AI, automation, and embedded agents to form a platform that goes far beyond traditional data analysis. Early adopters benefit from:

  • Competitive advantages

  • Scalable infrastructure via Salesforce Data Cloud

  • A strategic leap toward AI-driven, agent-enabled organizations

 

Market Positioning: Tableau Next in the Analytics Landscape
 

Salesforce isn't alone in pushing toward AI-driven, proactive Business Intelligence. Other platforms are also adopting agent-based models, semantic layers, and automated actions:

  • Microsoft Power BI: Strong integration with Microsoft 365 & Copilot

  • Amazon QuickSight: Cloud-native, ML-driven, developer-focused

  • ThoughtSpot: Emphasizes natural language “Search-to-Insight”

  • Google Looker: Model-based consistency via LookML on GCP

Tableau Next stands out in three key ways:

  1. Deep business process integration – via Salesforce workflows, embedded actions, and agent logic

  2. Agentforce as a cross-platform engine for a Digital Workforce (in Tableau, Slack, Service Cloud, etc.)

  3. Focus on Data Activation – turning insight into immediate, intelligent action

For enterprises, Tableau Next offers more than visualization—it becomes a core enabler of data-driven business transformation.

 

M2 – Your Strategic Partner for Tableau Next
 

As one of the most experienced Tableau partners in the DACH region, M2 helps organizations unlock the full potential of Tableau Next—competently, practically, and with an open approach to technology.

What M2 offers for Tableau Next:

  • Comprehensive integration expertise:
    Seamless data connections across Salesforce and external systems (cloud lakehouses, ERPs, IoT, legacy platforms)—all orchestrated within the Salesforce Data Cloud.

  • Agentic AI success enabler:
    Foundation for intelligent agents like Concierge, Inspector, and Data Pro—enabled by high-quality data, consistent semantic modeling, and strong data governance practices.

  • End-to-end support for real-world use cases:
    From data onboarding to semantic modeling to integration into business-critical decision processes—M2 delivers complete, scalable solutions from one source.

How We Support Your Tableau Next Journey:

Tableau Next Readiness Assessment
→ Review of your current infrastructure & data landscape
→ Gap analysis, opportunity identification & strategic recommendationse

Tableau Next Pilot Implementation Package
→ Delivery of a specific use case
→ From data integration to visualization to embedded workflows

 

Interested? Get in touch to learn how Tableau Next can transform your analytics strategy:

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