M2 development: eCommerce Connector

Connect your entire business: The eCommerce Connector enables online store owners to quickly and easily connect all relevant data across the enterprise with a single touchpoint, using advanced software like Tableau and Exasol.

The Technology team, responsible for the development, operation and further development of our tools, forms the second core area of the company alongside consulting. This team has already developed several solutions that are in daily use by customers from a wide range of industries. One of our latest developments is eCommerce Connector, which enables owners of online stores to connect all relevant data quickly and easily.

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Basics - What is the eCommerce Connector, who should use it and why?

• eCC enables online store operators to quickly and easily connect all relevant data in their business to one touchpoint.
• eCC creates a fully modeled and out-of-the-box data warehouse using the lightning-fast Exasol database as the foundation for Tableau.
• eCC comes with a collection of ready-to-use dashboards for typical eCommerce KPIs, tasks & workflows.

Ready-to-use content - What insights are provided "out of the box"?

• C-Level: Gross Net Sales, Customer Development, Return on Investment
• Marketing: Channel Analysis, Campaign Management, Cost per Order
• Sales: Product sales, processing times, supplier management

Benefits for the Customer - Advantages over other solutions

• Flat learning curve and quick start
• No quality management required for data modeling
• Use of analysis and optimization options through predefined dashboards
• No need to deal with cluttered database structures from store systems
• Excellent performance when using Exasol as a live data connection in Tableau

More information and the possibility of a live demo is available here.

Do you have any questions about this article or about M2? Then please feel free to contact us at any time. We look forward to exchanging ideas with you.

Your M2 Team

Phone: +49 (0)30 20 89 87 010
info@m2dot.com